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    • Hong Yin Yin | 方莺吟
    • Founder, Managing Director

      Ms Hong Yin Yin, a science graduate of the National Taiwan Normal University and Head of Chinese Division of Bilingual Services has extensive experience in Chinese writing..

    • Michael Kuan | 关伏雄
    • Elite Translations Michael Kuan
    • Partner, Marketing Director

      Having graduated with a Degree in Applied Psychology, Michael Kuan is always fascinated with the potential of every individual and would not mind lending a ear to those that need one…

    • Kathy Xia | 夏子涵
    • Operation Manager

      A master in multi-tasking, nothing is too daunting for Kathy Xia. As a Project Leader, Kathy is capable of managing different projects of different complexities while meeting …

    • Natasha | 娜塔莎
    • Elite Translations Natasha
    • Account Manager

      After being in the telecommunications industry for approximately 10 years, Natasha decided that she wanted to make a change in her career path and further her education in Psychology. …

    • Leno Saw | 苏慧萍
    • Elite Translations Leno Saw
    • Assistant Account Manager

      Leno is one of the pioneers of Elite Asia, and helped to set up our first representative office in Malaysia. Leno is excellent at balancing the many roles she plays in Elite Asia, …

    • Carmen Chan | 陳家雯
    • Elite Translations Carmen Chan
    • Senior Account Executive

      After graduating from the University of Central Lancashire (England) with a Bachelor’s Degree (Hons) in English for International Corporate Communication, Carmen joined Elite as…

    • Yvonne Lau | 刘美杏
    • Senior Account Executive

      After graduating with a Diploma in Digital Entertainment Technology in 2010, Yvonne joined Elite Asia as a Talent Liaison to coordinate interpreting and transcription projects, an…

    • Beverly Chen | 陳鋅誼
    • Senior Marketing Executive

      Beverly returned to the workforce after being a full time housewife. With the company’s flexi work arrangement in place, she is glad that she is able to take care ...

    • Janice Di | 邸然
    • Senior Marketing Executive

      Having graduated from University of Warwick (UK) with Master’s degree in eBusiness Management, Janice joined Elite as a Marketing Executive who is mainly responsible for ...

    • Clara Ang | 黄思灵
    • Elite Translations Clara Ang
    • Account Executive

      With a Bachelor’s degree majoring in Mass Communications in Public Relations and Communication Policies, Clara possesses strong communication skills and is able to ...

    • Justicia Lim | 林荟馨
    • Elite Translations Justicia Lim
    • Account Executive

      Having studied in and graduated from the Taiwan National Chiao Tung University with a Bachelor’s Degree in Foreign Language and Literature, Justicia is well-equipped with an ...

    • David Kim | 金碩鎰
    • Senior Media Specialist

      As an Interactive Media Specialist, David plays a vital role in providing timely and effective IT support to the whole of Elite Asia, and at the same time, he is also managing the online ...

    • Christine Myo | 梅可婷
    • Elite Translations Christine Myo
    • Senior Finance Executive

      Having majored in Applied Accounting and certified as an Accounting Technician, Christine, our Finance Executive, works to coordinate all finance-related ...

    • Cherry Chan | 陈卓盈
    • Elite Translations Cherry Chan
    • Account Executive

      As an Account Executive, Cherry’s cheerful disposition has helped her tremendously in her work, which requires her to work under pressure, to manage the various interpreters ...

    • Lyn Phua | 刘惠卿
    • Administrative Executive

      Lyn is a true example of how ELITE ASIA firmly supports and warmly welcome women to return back into the workforce. Before becoming a full-time homemaker, Lyn worked as a ...


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LOCALIZATIONS AND TRANSLATIONS are actually two different processes used for translating a source language to another language. While translation is about changing the source text (normally English) of programs, documents or web content into a target language through simply translating the words from one language to another, localization takes the translated content a step further by taking into account the semantics and ensuring that the end product is relevant in the target language culture. Such “mishaps” can occur to the embarrassment of the publisher when translations are done in a literal manner without localization, such as a Tokyo Hotel notice translated into English literally as; “Is forbidden to steal hotel towels please. If you are not a person to do such thing is please not to read notice.”

Though most word for word translations often amuse the reader, it has the undesirable potential of being offensive in the target language’s culture when such “jokes” infringe upon cultural sensitivities. If the translated language is irrelevant to the target culture, then it is likely that localization was not done in a methodical and professional manner.

In Elite Translations Hongkong, we take the initiative to provide advice to our clients on ensuring the translated content stays relevant to the target audience and go the extra mile by cautioning them when translated materials border on being offensive to the readers.

Tell us your LOCALIZATIONS AND TRANSLATIONS needs and we will take care of the rest. Feel free to call us at +852 3051 9311 or use our web form to find out how much you can save with us today.

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